Sales & Management Syllabus
M-W-F, 9 am
Your Host: Mr. B
Office Phone: 5380 | Home: (901) 783-5295
E-mail: email@example.com or
Important Instructor Websites
Com Arts Zone
Broadcasting & Cable
Come on, gang. In three or four years of
college, have you ever genuinely mulled over the "Course
Objectives" section of a syllabus? You know with 31
years of broadcasting experience and 11 of those
in management, I'm going to do the best I can to teach
you practical broadcast management principles, along with
personal cases I've encountered through the years.
For one class in your life, I want you to personally
think about what you believe the objectives of this course
ought to be and what practical applications you can learn
from it. If we have taught you some significant principles
and made you think what you would do if you were sitting
in the manager's chair facing a specific decision, judgment,
or crisis, we will have succeeded.
For the first time in modern memory in a
major course, you will not need a textbook. Aside from
this money-saving marvel, you better get ready for carpal
syndrome, because your entire course materials will be
online, along with specifically assigned readings.
You will be expected to have downloaded and
read the articles. As either juniors or seniors,
you are beyond the coddling stage and either you will
come to class prepared to discuss practical applications
to your day's subject matter, or your grades will cheerfully
suffer. You will not be re-spoonfed the day's reading in
class. You will be discussing practical applications
to that reading while being held responsible for its contents.
Further, if you aren't ready on any class day to discuss
and participate, the entire class will have to do
Riverdance for the remainder of the 75 minutes.
Might as well---if you aren't prepared, we may as well
turn this into part of the PEWS curriculum.
You are also expected to regularly click in on the websites
and Cable and
Electronic Media magazines and Dr. Charles
Management Website as assigned.
Do NOT, I repeat, do NOT come to class and
complain to me, "Mr. B, I couldn't get through to the
website. Servers do go down, but usually the fault is
the part of the student who will try one or two times
for five minutes and then never again before coming to
class. Be persistent at different intervals if you
cannot make a web connection the first or second time
after an assignment is made.
Your readings will be assigned as daily episodes.
You will be expected to download them by number assigned
on a specific day to be prepared for the next class
session. Get used to this. This will be the wave of the
future in the classroom.
Tests: 3 of them, 100 points each. Final exam, 200.
Test dates will be posted in a separate online page by
the time you return from your brief Labor Day hiatus.
No, I don't make up tests for absences on the day a test
is given or a project is due, unless it is a university-approved
absence and documentation is given. No matter how much
I like you and your family.
Projects: 2...one a sales project in October and the other a
programming project in November and December. Each counts 150 points
on your final grade. An appropriate paper will accompany
each project. Late projects are automatically deducted
one letter grade for every day they are late.
Grades: You'll get some. The numbers:
93-100 (A), 86-92 (B), 75-85 (C),
65-74 (D), Below 65 (lovely parting gifts and our great
thanks for playing the game). Don't even
come to my office and tell me, "I need an 'A,' Mr. B."
I need $100,000 but Dr. Dockery isn't going to give it
to me because I go up to him and tell him I need it.
You'll get and "A" if you make one. My charitable giving
and community service ends in my gradebook. You will receive
what you make---plain and simple! Then, I'll sing
about it at the Com Arts Banquet next May.
Bonus: You will be responsible for helping fill the
audience for I've Heard That Song!,
Tennessee's favorite musical game show, in October
(the 4th, to be exact). Those are always good bonus
points and the easiest points you'll obtain in this class.
Coffee Breaks: As needed. Particularly if you
nod in class, I will send out for some Folger's for you
because that's the best part of wakin' up.
Let's quit talking about it and just do it!
And remember....the best music is the Music of Your Life!
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