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20-Point Action Question

Exam 3

To Be Delivered Wed., Dec. 1


E-mail: emceesteve@unforgettable.com or sbeverly@buster.uu.edu


Important Instructor Websites

Com Arts Zone
Mr. B's Main Page
UBS
UBS News
www.broadcastingcable.com
www.emonline.com
www.media-management.com


Local Station Scheduling

Programming

You are a CBS affiliate in a town with a Fox and NBC opposite. You have the following time periods to fill:

CBS

9:00
9:30

3:00
3:30
4:00
4:30
5:00 Local News

6:00 Local News
6:30

FOX

9:00 Montel Williams
9:30 Montel Williams

3:00 Fox Kids Network
3:30 Fox Kids Network
4:00 Screen Gems Network
4:30 Screen Gems Network
5:00 Local News

6:00 Seinfeld
6:30 Frasier


NBC

9:00 Later Today
9:30 Later Today
3:00 Rosie O'Donnell
3:30 Rosie O'Donnell
4:00 Oprah Winfrey
4:30 Oprah Winfrey
5:00 Jeopardy!

6:00 Local News
6:30 Wheel of Fortune

Using programs available for purchase on your original syndication list, program against the other two affiliates using syndicated shows of your choice. Then, defend your choices. Explain why you scheduled certain shows where you did, explain the strategy, and use terms which are appropriate to good program scheduling.

TOTAL VALUE: 20 POINTS


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