20-Point Action Question
Exam 3
To Be Delivered Wed., Dec. 1
E-mail: emceesteve@unforgettable.com or
sbeverly@buster.uu.edu
Important Instructor Websites
Com Arts Zone
Mr. B's Main Page
UBS
UBS News
www.broadcastingcable.com
www.emonline.com
www.media-management.com
Local Station Scheduling
Programming
You are a Fox affiliate in a town with a CBS and NBC opposite. You have the following time periods to fill:
FOX
9:00
9:30
10:00
10:30
11:00
11:30
4:00
4:30
5:00 Local News
6:00
6:30
CBS
9:00 Montel Williams
9:30 Montel Williams
10:00 The Price Is Right
10:30 The Price Is Right
11:00 Young & the Restless
11:30 Young & the Restless
4:00 Oprah Winfrey
4:30 Oprah Winfrey
5:00 Entertainment Tonight
6:00 Local News
6:30 Frasier
NBC
9:00 Later Today
9:30 Later Today
10:00 Sally Jessy Raphael
10:30 Sally Jessy Raphael
11:00 Passions
11:30 Passions
4:00 Ricki Lake
4:30 Ricki Lake
5:00 Divorce Court
6:00 Local News
6:30 Drew Carey Show
Using programs available for purchase on your original syndication list, program against the other two affiliates using syndicated shows of your choice.
Then, defend your choices. Explain why you scheduled certain shows where you did, explain the strategy, and use terms which are appropriate to good program scheduling.
TOTAL VALUE: 20 POINTS
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